Tourism opportunities and investment
The Wimmera Southern Mallee is home to one of Victoria’s most visited national parks – The Grampians (Gariwerd), and the signature product strength of the region is nature-based tourism. However the region is also well-regarded for wine, Indigenous tourism, road cycling, arts, culture and heritage. Learn more about tourism and lifestyle in the region.
WDA is actively exploring opportunities for further investment to improve facilities and the visitor experience.
Local communities are working to support a vibrant tourism industry and enhancing the region’s economic diversity. The Wimmera Southern Mallee Regional Partnership (WSMRP), in consultation with the wider community, identified regional priorities as a result of Regional Assemblies in Horsham in October 2016 and August 2017.
The resulting Tourism Collaboration Plan provides a background analysis and tourism product and governance recommendations for the region. The Wimmera Southern Mallee Region includes two sub-regions: the Grampians and the Wimmera Mallee.
2019 Wimmera Southern Mallee Tourism Collaboration Plan (4Mb PDF)
The Destination Management Plan focuses on the Buloke, Yarriambiack, Hindmarsh and West Wimmera shires. While the Destination Management Plan identified potential projects for the Grampians region, which includes the Horsham and Northern Grampians shires, these will be refined through the development of a Destination Management Plan for Grampians Tourism in the near future.
The plan highlights the Wimmera Southern Mallee region's vast and diverse landscapes and nature-based experiences as well as arts, culture and heritage such as the world’s largest 'Outdoor Art Gallery' - The Silo Art Trail.
2019 Wimmera Mallee Destination Management Plan (5Mb PDF)
Grampians Region Cycling Masterplan
The cycling masterplan, developed in 2018, aims to establish the Grampians region as a premier tourism destination for road, mountain and recreational cycling. The plan identified opportunities to develop new infrastructure and attract events and the quantifies the potential benefits to the region. Cycling masterplan reports are available as part of our Tourism reports.
The region has a strong and proud Indigenous culture. In December 2005, native title was determined to exist for the first time in Victoria for the Wotjobaluk, Jaadwa, Jadawadjali, Wergaia and Jupagulk peoples of the Wimmera. There are hundreds of Aboriginal cultural heritage sites in the region and many opportunities to better showcase Indigenous culture and contributions.
The Indigenous Tourism Feasibility Study explores the potential to develop Indigenous tourism enterprise activities for Wotjobaluk Country, as represented by Barengi Gadjin Land Council (BGLC).
2017 Wimmera and Grampians Indigenous Tourism Feasibility Study (3Mb PDF)